Liz Fritz
Liz Fritz is a tenured marketing executive and Co-Founder of F2 Strategy, the largest pure-play wealthtech consulting firm in the U.S. As a former corporate marketer, Liz offers unique expertise in the entrepreneurial and M&A space through her experience successfully translating her in-house marketing and communications knowledge into growing F2’s enterprise value through strategic marketing, brand strategy, and culture development.
Liz is a frequent speaker at industry events and a vocal advocate for supporting and lifting women in the industry. She is recognized for helping firms build stronger brands and drive growth through innovative marketing strategies and business transformation initiatives.