Orion Advisor Solutions has acquired Redtail Technology, giving CEO Eric Clarke a chance to “own the desktop” for hundreds of thousands of advisor firms. The acquisition boosts Orion’s assets under administration to $3 trillion and adds more than 18,000 financial firms to its business book. Industry experts note the potential to build unified tech stacks, combining Redtail’s CRM with Orion’s platform ecosystem, though questions remain about bandwidth and integration speed.
With Redtail CEO Brian McLaughlin joining Orion’s board and senior executives moving over, the merger positions Orion to offer analytics dashboards, deeper insights, and an integrated experience for advisors. The companies promise minimal disruption as APIs and integrations are already in place, serving over 20,000 combined firms. By leveraging data from $3 trillion in assets and Redtail’s extensive client base, Orion could reshape advisor technology and growth strategies for years to come…