GCG Advisory Partners has partnered with Gunderson Capital Management, bringing the $420M RIA onto its platform and establishing a dedicated fee-only channel. The transaction combines Gunderson’s differentiated, research-driven investment approach and strong media-driven growth engine with GCG’s institutional platform, including technology, operational support, and growth capital.

The partnership is designed to accelerate organic growth by pairing Gunderson’s national brand and marketing capabilities with GCG’s infrastructure and scale. Leadership emphasized the strategic fit around amplifying an already proven growth model, while enabling Gunderson to remain focused on investment management, client relationships, and market visibility.

Gunderson Capital will retain its brand and continue operating independently, with integration focused on enhancing growth and expanding GCG’s broader platform offering…